American Royal is an annual livestock, BBQ, and rodeo event in Kansas City, This advertising campaign consists of magazine ads, social marketing, and poster development.
TypeCon 2013 is an annual conference presented by the members of the non-profit Society of the Typographic Aficionados, They are a brand new organization highly dedicated to the promotion, study, and support of type.
This project focused heavily on hand lettering on various advertisements and brand new product catalogs including posters, new magazine ads and accessories such as tote bags, and brochures.
Green Lady Lounge
Green Lady Lounge is a jazz & cocktail lounge. With it's sophisticated, but eclectic interior vibe patrons get a sense that they want to dress up to come here even though it isn't required to get in.
Learning that the name comes from the green lady of Orion character from the original Star Trek series. Incorporating this idea into the design while still reflecting that element of sophistication that was already a part of the lounge's reputation was the goal.
LOGO & COLOR PALETTE
To reflect the style of the Jazz Age the logo started with the hand-lettered Green Lady and pairing it with a thin font. To complete the logo a deep cast shadow was also incorporated to add drama to the stage.
While the interior of the lounge is set with low mood lighting with a mostly red decor with gold accents, the color palette of yellow-green and green-blue was chosen to contrast. The menu starts with a light background to lend to easier reading in the low lit atmosphere.
The pairing of the thin lined, but spacious san serif font with the elegance of a classic serif add both more sophistication and drama to the reputation of the lounge.
PATTERN & TEXTURE
A constellation map was added as a background element for additional texture. The map focuses on Orion further pulling together the theme behind the name.
BRAND ICONS & ILLUSTRATION
Instead of becoming too literal with the story behind the name, the menu cover dawns a water-color illustration of a jazz singer's dress in a green that ties in with the color palette and bringing the concept back to earth. The custom, hand-painted, illustrated icons marry well with the cover illustration and add a bit of fun and interest to the menu as well as drawing the customer's eye to the sections.
Record Album & Merch
The Future Kings are an indie pop-rock band based in the the Kansas City area. These days bands work much the same as traditional small businesses. They have always had visual representation, marketing, public relations and more, but today all of this largely falls on the shoulders of the bands rather than in the past when a record label might have picked them up.
Since the album was going to be on vinyl the cover would be a substantial size and the band wanted something that people might want to display as art. Vinyl has become a popular medium again usually with digital downloads included.
Bands don’t always have a traditional logos so the way their name is displayed can sometimes change especially in the beginning. Wanting the name to stand out, but still integrate into the cover, which is meant to draw attention anyway, the band name was set in two colors with manipulated type to marry the words. The name is bright enough to stand out, but soft enough to blend with all that’s going on with the cover.
The project not only included digital downloads with a band sticker to go along with the vinyl album, but t-shirt designs as well pulling from the album cover
Harvest and Earth Days
Posters designed for Johnson County Community College advertising Harvest and Earth Day events accompanied by brochures listing all of the weeks events.
Collaborative Designer: Kelly Daniels
Off the Grid
Campaign concept for Off the Grid Indie music festival to benefit IJM.
The Eames Book
The Ray and Charles Eames book consists of over 65 pages exploring the life and work of Charles and Ray Eames. The legibility and heirarchy of type throughout the Eames book is easy and simple to follow. The use of complex and simple grids keeps the visual layout interesting as well as keeping the information organized.
Seafarer Brewing Company
Seafarer is a small, coastal brewing company with a nautically themed brew line. With their traditional style of brewing, they wanted wanted to have an old-world feel, but still give the impression that they don't take themselves too seriously.
Through starting with a bottle style unique to the industry this gave a base to the old-world look. I was able to pair this with elements and language that could both reflect this style and bring a sense of the companies delightful personality.
LOGO & COLOR PALETTE
The custom logotype brings in the sea with its wave and splash mark texture. It's hand done style gives it an element of hand painted signs and ship names as well as a little whimsy.
Starting with a base color reminiscent of a weathered wooden ship and also matched the bottle color then each brew needed a unique, but cohesive color scheme. Each label is distinct in its accent, but still works well with its collection by bringing in colors from its mates.
TYPOGRAPHY & LABELS
While the type pairings are unusual they work well together to keep the brand fun as well as referencing old-world ship travel. The labels not only does the shape also speak to the era behind the concept, but the extended label size allows room for delightful descriptions of the brew and useful benefits of beer drinking.
We are Tribe
We Are Tribe is a unique and rare women’s vintage clothing store located in downtown Kansas City. They carry one of a kind, hard to find vintage clothes. They also carry a designer line of clothing.